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Press Release

March 28, 2007

Encirq to Showcase Next Generation Device Data Management Technology at Embedded Systems Conference

Encirq and DeviceSQL Selected for ESC Silicon Valley's Disruption Zone

BURLINGAME, Calif., March 28, 2007— Encirq Corporation, the global leader in device data management and the creator of DeviceSQL™, today announced it has been selected to exhibit in the Disruption Zone at the Embedded Systems Conference Silicon Valley in San Jose, April 3-5, 2007. This invitation-only event showcases emerging companies with disruptive technologies that are poised to transform the device software market.

“We are pleased to have been chosen for the Disruption Zone and to have DeviceSQL acknowledged as a disruptive technology for rapidly developing the complex data management components of today’s embedded device applications," said Deb Goslin, CEO of Encirq. "DeviceSQL profoundly impacts a device manufacturer’s ability to deliver products and services that feature superior usability, portability and reliability. With DeviceSQL, manufacturers of consumer electronics, in-dash infotainment systems and other embedded devices can employ data in more efficient and innovative ways, providing unprecedented user experiences, all while minimizing hardware costs and dramatically shortening time-to-market.”

The Disruption Zone will feature software and hardware companies seeking to forever change the embedded systems industry through revolutionary technologies. Encirq will showcase the DeviceSQL Quick Start Suite – a freely available, self-contained environment which provides users with everything they need to design and build device applications with the DeviceSQL framework. Encirq will be among only seven companies that met a combination of the requirements below.

Technology or service that potentially delivers a 10x improvement in an aspect of embedded design or embedded systems performance.
The product may potentially change the competitive landscape and displace incumbents.
Technology or service that can be delivered to the field at or within three months of ESC Silicon Valley (April 2007).
Company is introducing a new business model that will change industry dynamics.

For more information, visit the ESC webpage at http://www.embedded.com/esc/sv.

Encirq will be located in booth #3068A at the McEnery Convention Center.

About Encirq DeviceSQL
DeviceSQL is a next-generation software development framework for designing and building the high performance data management components and solutions needed for today’s advanced, intelligent, software-driven devices. It consists of the DeviceSQL programming language, development and prototyping tools, starter applications and performance-tuned service libraries to provide an ultra-efficient, ultra-flexible runtime environment for virtually any target operating system and CPU. DeviceSQL enhances even the most resource-constrained products with support for multiple data management methods, including advanced streams processing capabilities and virtually unlimited storage options. DeviceSQL works together with most popular development environments and tools and integrates easily with existing device software applications.

About Encirq
Encirq Corporation is the global leader in device data management software and the creator of DeviceSQL™. Encirq enables companies in the wireless, consumer electronics and in-vehicle infotainment markets to manage device data more efficiently to increase their products’ performance, intelligence and usability. DeviceSQL accelerates the delivery of new device functionality, improved services, innovative business models and compelling user experiences all while improving performance, optimizing system resources and reducing costs. Encirq partners with companies around the globe to transform their businesses and industries. With headquarters in Silicon Valley and regional headquarters in Tokyo, Encirq has offices and distributors around the globe.