March 14, 2005

ENCIRQ Data Foundation™ Framework Unveiled at CTIA Wireless 2005

Data Management Framework Ushers in New Era of Data-Centric Development, Delivers on Promise of Seamless Mobility

CTIA WIRELESS—NEW ORLEANS, LOUISIANA—March 14, 2005—ENCIRQ Corporation, the leading provider of high performance data management solutions optimized for embedded systems, today announced the general availability of the ENCIRQ Data Foundation Framework; a complete technology framework that enables developers to easily integrate complex, real-world information in order to create new device functionality, new business models, and unique consumer experiences — all within the challenging constraints of a fiercely competitive marketplace. ENCIRQ is changing the way device manufacturers approach innovation, enabling products that deliver on the promise of seamless mobility. Early success with this significant shift to data-centric development is evidenced by Kyocera’s award winning AH-K3001V PHS phone, which was built around the ENCIRQ Data Foundation Framework.

 

The AH-K3001V, which began shipping last May, won the 2004 “Keitai Watch” on-line magazine’s reader’s choice award in Japan.

 

“Seamless mobility has moved out of the concept stage and into the hands of device manufacturers, in large part due to innovations in distributed data management software,” said Christopher Lanfear, practice director, embedded software research group at Venture Development Corp. “ENCIRQ’s innovative approach to data-centric software development presents one of the most promising methods for creating mobile applications that I’ve seen and far exceeds the capabilities and flexibility of previous data management systems.”

 

“Wireless devices are no longer gadgets. They are complex distributed data and information systems. And we expect them to perform with absolute reliability and integrity,” said Mark Vogel, chief executive officer, ENCIRQ. “Achieving advanced interoperability between software applications on a single device, and then among multipe devices, demands a transition to data-centric software development. ENCIRQ is dedicated to providing unparalleled innovation in real-time data integration and data management, offering solutions that facilitate much more than simple mobility. We’re providing solutions that enable seamless mobility: sharing our critical information, personal preferences, and even our experiences, wherever we happen to be— across all of our devices.”

 

The ENCIRQ Data Foundation Framework is designed to reduce the cost and complexity of building and deploying intelligent embedded systems and data-enabled devices. It incorporates best practices and data management solutions optimized for embedded systems, enabling developers to build more intelligent, reliable, and higher performing devices by generating application-specific data management components for their applications. It supports virtually any development approach on any hardware platform with or without a real-time operating system.

 

ENCIRQ’s approach to data-centric development addresses the key challenges facing mobile handset and wireless device manufacturers while providing a solution to the most significant development roadblock —optimizing system performance in a resource constrained environment. For example, the ENCIRQ Data Foundation Framework can effectively double the capacity of flash memory for storing phone numbers and contact information while enabling significantly faster indexing. Additionally, by dramatically improving system memory utilization, ENCIRQ technology can effectively extend the battery life of mobile devices.

 

Availability

The ENCIRQ Data Foundation Framework is available immediately. Please contact ENCIRQ for specific pricing or visit www.encirq.com for more information.

 

About ENCIRQ
Based in Silicon Valley with offices in Detroit and Tokyo, ENCIRQ Corporation is leading the transition to data-centric development for embedded systems. The company’s flagship product, the ENCIRQ Data Foundation Framework, is a high performance data management solution designed to reduce the cost and complexity of building and deploying intelligent devices.

 

ENCIRQ’s technology is used to develop applications and products that integrate complex, real world information in order to create new functionality, new business models, and unique customer experiences — all within the challenging constraints of a fiercely competitive marketplace. From car radios and navigation systems to consumer electronics devices, from advanced telecommunications equipment to wireless handsets, ENCIRQ customers are delivering performance-optimized solutions faster, with better reliability and reduced engineering effort. For more information, please visit www.encirq.com, email info@encirq.com or call +1 (650) 292.3535.