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| Wireless/Mobile |
| Today’s wireless devices such as mobile handsets and PDAs must support increasingly advanced features and services while providing a responsive user experience on minimal cost hardware. But the growing size and complexity of device software applications and the sheer amount of data they must process and manage is making it difficult to meet competitive design goals and cost targets. |
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| Device personalization is becoming a major factor. Consumers increasingly demand that their wireless devices reflect their individual preferences and needs. They want devices that can be configured, or better yet, intelligent enough to "adapt" to them, providing personalized features and services. |
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| For wireless device manufacturers and service providers, personalization creates opportunities for value-added capabilities and services. By leveraging information from device users—or generated by the device itself—they can deliver targeted advertising, location-based services, adaptive UIs, plus other innovative capabilities to foster new user experiences, business models and revenue streams. |
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| The Challenge |
| One of the major challenges facing wireless device manufacturers is the spiraling complexity and costs of building the software embedded into their products. At the heart of these products is application software for managing device data; that is, software for accessing, processing, integrating and managing the growing amounts of data stored in the device, created by the device and streaming into the device from diverse sources and in multiple formats. |
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| To reduce the time, costs and risks associated with delivering compelling products and services, forward-looking companies must find ways to radically simplify and accelerate the creation of software that efficiently harnesses and manages device data in today's, and tomorrow's, wireless devices. |
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| The Solution: Encirq Device Data Management |
| Encirq provides advanced software development technologies, services and expertise to help companies better manage device data and use it in innovative ways to deliver more compelling wireless products and services. Today, leading handset manufacturers and wireless service providers partner with Encirq and use the Encirq® DeviceSQL™ Framework to build data management capabilities within their device software applications. With Encirq, customers are: |
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Accelerating time-to-market by using a common software development framework across their product lines, from low-end to high-end models |
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Increasing the performance, intelligence and usability of their products |
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Reducing hardware costs by optimizing system resource usage |
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Reducing software development time and costs by 50% or more while improving software quality and re-use |
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Focusing more of their development efforts on innovation to achieve a more sustainable competitive advantage |
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| We invite you to learn more about DeviceSQL and to explore the many advantages of partnering with Encirq. Contact us today for more information or to arrange a no-obligation, on-site consultation. |
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